What Happens When a Police Department, a TV Network and a Viral Video Marketing Agency Work Together?
What if a little kindness really did make someone’s day better?
Two months ago, Up TV network, Rob Bliss, and the Lowell Michigan Police Department set out to make someone’s day a little better. As we head into this New Year, we are going start off on the right foot by sharing a story that will inspire us all to be a little kinder in 2015.
Getting Pulled Over
If you have ever been pulled over then you know that gut retching feeling when you see the red and blue lights in your rear view mirror. There is no doubt about it. Getting pulled over for a minor traffic stop is frustrating and even sometimes annoying, especially before the holidays.
“What if we could change that person’s day in real time?” -Steve Bukala the Lowell Police Chief
How the three did that was pretty amazing and unique.
The plan was simple. Police Officer Scot VanSolkema would pull over unsuspecting drivers for minor traffic infractions like illegal tinted windows. Normally the department lets these kind of minor traffic violations slide, according to the Huffington Post.
However, back in November, those minor traffic violations gave Police Officer Scot VanSolkema, Rob Bliss and the Up TV network the perfect excuse to make someone’s day better.
Random Acts of Kindness
According to Today News, the UP TV Networks latest network campaign is called “Uplift Someone”. The campaign encourages people to pay it forward with an act of kindness. Lori Hall, the vice president of consumer marketing, said “We wanted to do something that basically encouraged people to uplift someone, no matter how big or small.”
Officer Scot VanSolkema would pull over unsuspecting drivers and charm them into telling him their Christmas wishes. While Officer Scot was with the driver, his colleagues would be at a nearby store. Officer Scot was wearing a hidden camera and a microphone.
When his colleagues heard the Christmas wish, they would purchase whatever the driver had said, bring it to Officer Scot and then Officer Scot would present a wrapped gift to the driver. To the driver’s joy, when they opened the gift, they found exactly what they had asked for.
Gifts included toys, an Xbox, and a high-definition TV.
Officer Scot’s reported favorite reaction was a mom who actually hugged him after he presented her with a Lego Friends set for her daughter. She told him that he had “instantly” made her day brighter.
Rob Bliss, a Grand Rapids native, was the viral video marketing genius behind the video. UP TV approached Bliss about creating a video about good deeds. It was Bliss’ idea to involve his hometown police department.
The Up Network funded the entire operation. The estimated total of the merchandise that was given away was somewhere between $7,000 and $10,000.
It is easy to fault our police officers. There has been so much bad press about police officers, it can be easy to forget the men and women who work to protect us and really do care. This video and campaign is a great way to remember how far a little act of kindness can really go.
Watch the video here: